15+
Years of Craft
How It Started
From A Single Jeweller's Bench
Aurelle began in 2011, on a single jeweller's bench in Ludhiana, Punjab — no showroom, no catalog, just a founder who'd spent a decade setting stones for other people's brands and wanted to put a name to the work.
The idea was simple, and it hasn't changed: keep every batch small enough that one person can still vouch for every piece in it. That meant saying no to volume orders, no to outsourced casting, no to anything that put distance between the bench and the box it ships in.
Fifteen years on, we've grown to six master artisans and a proper studio — but the rule still holds. If we can't stand behind a piece personally, it doesn't leave the atelier.
— The Aurelle Atelier, Ludhiana
